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Ford Company

In the Beginning The story of Henry Ford is not of a prodigy entrepreneur or an overnight success. Ford grew up on a farm and might easily have remained in agriculture. But something stronger pulled at Ford’s imagination: mechanics, machinery, understanding how things worked and what new possibilities lay in store. As a young boy, he took apart everything he got his hands on. He quickly became known around the neighborhood for fixing people’s watches. In 1896, Ford invented the Quuadricycle. It was the first “horseless carriage” that he actually built. It’s a far cry from today’s cars and even from what he produced a few years later, but in a way it’s the starting point of Ford’s career as a businessman. Until the Quadricycle, Ford’s tinkering had been experimental, theoretical—like the gas engine he built on his kitchen table in the 1890’s, which was just an engine with nothing to power. The Quadricycle showed enough popularity and potential that itt launched the beginning of Ford’s business ventures. Ideas into Business Ford Motor Company was founded on June 16, 1903. The first Ford, the Model A, was being sold in Detroit a few months later. When founded, Ford Motor Company was just on

ne of 15 car manufacturers in Michigan and 88 in the US. But as it began to turn a profit within its first few months, it became clear that Henry Ford’s vision for the automotive industry was going to work, and work in a big way. During the first five years of Ford Motor Company’s existence, Henry Ford, as chief engineer and later as president, directed a development and production program that started in a converted wagon shop. Henry Ford’s insistence that the company’s future lay in the production of affordable cars for a mass market caused increasing friction between him and the other investors. As some left, Ford acquired enough stock to increase his own holdings to 58.5 percent. Henry Ford became prresident in 1906, replacing John S. Gray, a Detroit banker who had served as the company’s first president. Ford Family Through the Years The years between the world wars were a period of hectic expansion. In 1917, Ford Motor Company began producing trucks and tractors. In 1919 a conflict with stockholders over the millions to be spent building the giant Rouge manufacturing complex in Dearborn, Michigan led to the company becoming wholly owned by Henry Ford and his son, Edsel, who then succeeded hi
is father as president. After Edsel Ford passed away in 1943, a saddened Henry Ford resumed the presidency. Henry Ford resigned for the second time at the end of World War II. His eldest grandson, Henry Ford II, became president on Sept. 21, 1945. Even as Henry Ford II drove the industry’s first postwar car off the assembly line, he was making plans to reorganize and decentralize the company to resume its prewar position as a major force in a fiercely competitive auto industry. Henry Ford II provided strong leadership for Ford Motor Company from the postwar era into the 1980s. He was president from 1945 until 1960 and chief executive officer from 1945 until 1979. He was chairman of the board of directors from 1960 until 1980, and remained as chairman of the finance committee from 1980 until his death in 1987. Now, at the beginning of its second century, another Ford family member has been named CEO of Ford Motor Company, the first family member to hold the position in more than 20 years. Like his uncle, Henry Ford II, William Clay Ford Jr. (great-grandson of Henry Ford) leads a company where “family” has a much broader meaning, referring to far more than just those with the last name “Ford.” To
oday, the Ford family comprises employees, dealers, suppliers, shareholders, customers, and more—all those that help fulfill the vision Bill Ford has defined for the company: to create great products that benefit customers, shareholders, and society.

Ford Company Vision

To become the world’s leading consumer company for automotive products and services.

Ford Company Mision

We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world.

We anticipate consumer need and deliver outstanding products and services that improve people’s lives.

Ford Company Values

Our business is driven by our consumer focus, creativity, resourcefulness, and entrepreneurial spirit.

We are an inspired, diverse team. We respect and value everyone’s contribution. The health and safety of our people are paramount.

We are a leader in environmental responsibility. Our integrity is never compromised and we make a positive contribution to society.

We constantly strive to improve in everything we do. Guided by these values, we provide superior returns to our shareholders.

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