Bussines plan

1397 0


Contents Contents

Contents 2

Summary 4

Introduction 5

Business Information 6

1.1The situation in the market 6

1.2Business idea 6

1.3 Objectives Of The Company 7

2.Marketing Plan 7

2.1Club marketing environment 7

2.2Customer 8

2.3SWOT 8

2.4Competitors 9

2.5Service 9

2.6Price policy 10

2.7Sales strategy 10

2.8Promotion 11

2.9Sales prediction 12

2.10Club facilities 14

3.Equipment 15

3.1Customer Service 16


4.1Risk reduction 17


Conclusions 19

Sources 20


Business plan aims to describe and calculate the nightclub foundation options, and then set up a nightclub in x, which would be a major youth and unexpected entertainment and leisure place, annd expand the city of x entertainment market, which is currently quite narrow. Prior to the establishment of the club need to assess the market, set business goals, mission, define a business idea, to evaluate the advantages and disadvantages of business, perform a SWOT analysis.

For the business to be successful, the company will pay great attention to staff and service users to minimize any complaints and attract more potential customers. Expected quite high consumer interest, because during the competitive analysis and reeviewed the situation in Porto market showed that similar services are not many competitors.

As well as the preparation of a business plan it is important not only to define and describe a business idea, analyze your options and needs, resource ne

eeds, but also to assess the risk and to reflect on the sources of funding to carry out all the necessary financial calculations which provide a more accurate picture of the business opportunities and potential profits.


Business Plan – a document which sets out clearly and convincingly business idea essence, characterizes the operating state of the company, provides strategy and future prospects, projected results. Business people who are effectively build a business or develop an existing one, it must be well planned, planning to choose the right strategy. It is necessary to know precisely what was expected, therefore, requires a detailed business plan, the business idea into reality.

The preparation of the business plan needs some experience with knowledge and information, while avoiding thhe mistakes must be good to reflect on everything, consult. The key is to know and to formulate specific goals, choose the right priorities, provide milestone and choose suitable alternatives.

To engage in some kind of activity, it is necessary to examine in depth the market and only then predict its performance. Emerging company goals and objectives must be clear and precise.

It should first ascertain whether the business idea a reality, whether it is the future, and whether they will profit en

ntrepreneur. In order to prepare the business plan.

The business plan drawn up to help highlight the aspects of business, under the leadership of helpful.

The aim:

To create a business plan for the activity selected, along with detailed analysis and the necessary financial calculations.

Objectives of the study:

Analyze market activity selected;

Describe in detail the generated business goals, business idea and mission;

To analyze the development of the company’s marketing and organizational plan;

Risk assessment;

To make the necessary financial calculations.

Business Information The situation in the market

At the moment there are not many places like this in x where young people and older people to spend their leisure time. Running only visited the small bars, a nightclubs and other caffes. In the evenings, especially in the winter, people are forced to sit at home or visit bars, people are often decide to spend thier free time and relax in bars and restaurants, and it has already become an integral part of life. x, as a big city, the market is not overflowing with that kind of entertainment, so new nightclub credibility with great attention not only of x, but also the surrounding villages and towns of the population.

Business idea

The main idea is to open a business in x, a ni

ight club with a pool hall, which would be the main youth, and unexpected, leisure place.

The first building in the hall of the night club, the second – billiards, pool and the tables, so that visitors can not only play, but also to sit, chat, as well as a variety of snacks and drinks. Days of operation only billiard hall, together carrying coffee and the role in order to allow customers to come for lunch, after school, students play billiards and ofc pool.

Company Mission

Fill out the lack of entertainment in x, opening a new modern club, which unlike many not only allow to dance, but also play billiards, pool who like less active entertainment.

1.3 Objectives Of The Company

The main objective of every entrepreneur – is stable and lucrative venture. However, to achieve this, there must be a. My main goal – to make your night club the most attractive and most affecting the company in the district, because then the number of customers in itself will bring the expected profits.

What is important is that the nightclub will create some additional jobs in a city like x.

In the first year to succeed in the market;

Attract as many visitors to gain permanent clientele;

Support high-quality implementation of th

he program;

To conclude, a cheerful, sociable, service team, which is tempting visitors to come back again.

Marketing Plan Club marketing environment

Macro environment – the whole forces that operate in a certain area of marketing solutions company and the company can not do influence. Macro environment consists of the following elements:

Economic environment;

Social – cultural environment;

Political – legal environment;

Science and Technology – Environment;

Natural environment.

Most of the nightclub activities affect the social – cultural environment. Because of the amount of income of the population in the area depend x its major number of visitors, their chances to visit the club, spend a certain amount of size. Also affect the activities and the economic environment.


Micro environment – the whole external forces, which helps the company to achieve its objectives can influence. To the company’s micro environment include:



Sales associates;

Sales brokers


Users, the service company, it is important not only because of the fact that they bring a profit, but together they make a significant impact on the quality of services and promote the company. The best and most active in advertising is a good review. Club visitors circle should be quite broad, because no one club will be service. This club is not only for dance, but also play billiards, enjoy alcoholic and non-alcoholic beverages, light snacks. Billiard hall will be equipped with tables for visitors who want to just sit and talk. Key visitor age group will be from 18 to 30 years. However, the club will visit and older and younger people. Most customers will be the residents of Porto and surrounding villages people, as well as a smaller part of city guests and foreigners. The club will be subject to price available not only wealthy, but lower-income persons.


Strengths Weaknesses Opportunities Threats
  Youth, leaving the main user groups to bigger cities





Competitors, especially in providing the same services, in  very little. Perhaps the most basic and the most serious threat causing rival clubs is located in the centre of city. It is already quite strong favorite with young people, as they are the main places of entertainment on the weekends. However, its scope of services is not very broad.


City like x is not very lack of entertainment for young people. But this would be something different and not only young people could visit this club, but also older peple and of cource tourists and people like me who came here to study and of course foreign people.

The nightclub will be able to:

Listen to music


Play billiards;

Refresh alcoholic and non-alcoholic beverages, a variety of snacks;

Participate in various programs and games;

Listen to certain occasions concerts.


As well as club rooms will be displayed on the big screen sports competitions, a club that would attract the attention of sports fans.

Price policy

Price – this element of the marketing mix, covering decisions and actions related to the pricing and variation. Cost must meet product manufactured or service.

In determining the cost of the product aims to:

Price would be quite high, which guarantees the company’s profit

To afford the greatest possible number of customers,

Enabling it to compete with other similar services vendors, with providers.

It is important to be able to set a price that the company guaranteed the desired profits. In determining the cost of entrepreneurs focused on three aspects:

Competitors’ prices;


The costs.

As competitors offering similar services in the city are pretty low, the company will be able to operate more freely in the price. True at the beginning of the pricing method will be oriented to a competitor that prices would not scared the consumer, then the price will vary depending on demand. In determining the prices of this method, the company is mainly based on competitors’ prices. Prices of their services, it will apply to what their counterparts in services identified by its competitors, or slightly higher or lower than its competitors. As the school year on weekdays main user groups – students, x will be few, that in order to get the best return on weekdays will be discounts for students to play billiards. After school, students will be able to relax with a pool, communicating.

Sales strategy

Sales Strategy – is the ability to provide goods or services to customers in a timely manner acceptable, convenient location, and the required amount of properly. Sales strategy is closely related to the image. Sales strategy affects or the development of high quality or low quality image. Projected market segment is an important factor in choosing the type of sales strategy. The product can be sold in different ways: the manufacturer can sell the product directly to the help of the sales staff may be invited to the presentation of the product manufacturers’ representatives, could be used as a marketing organization, and so on. Service sales should be successful for intentionally selected location.


Promotion – this element of the marketing mix, covering decisions and actions of individuals and groups are encouraged to be informed purchase. Advertising – as the object is the information intended to affect potential buyers (consumers, the target group) to carry out various activities related to the purchase of goods or services and consumption. How is the process of advertising knowledge, data on something in order to popular, known someone, increase demand. Usually advertising relates to material benefits: it aims to directly increase profits (increase consumption of services), or to ensure the future (“Company logo or advertising activities, i.e by helping to establish itself in the market); Furthermore, the client pays for the advertising transmission (or broadcast).

In addition to advertising the launch of the company is unlikely to achieve the desired results, it is necessary to prepare the advertising plan, it is a question of how much should be given and how much it means. The most popular promotional tool for the dissemination of the press.

The main club support measures:

Advertising brochures;

Website, which will contain all the information about the club, its services, prices and the discounts;

Promotional posters.

Sales prediction

Most likely sales prediction

Nightclub work on Wednesday, Thursday, Friday and Saturday. I think that on Wednesday and Thursday, the club should visit about 70 people on Friday and Saturday after 55. So in the month club will visit about 720 customers.

Pool is open from Tuesday to Sunday, and during the day, from 14 to 18 hours. not counting the students, on average, will be about 9 pool parties in month. From 18 to 01 hours. Sunday, Tuesday, Wednesday and Thursday after n. . .


The need for funds






Sources of funding



1 Equipment, furniture 52100 1. Own capital 20000
2 Reconstruction, repair 28100      
3 Installation work 4900      
4 Initial inventories 10500      
5 Money for rent 2500      
6 Advertising expenses 1900 2. Bank loan 80000


After the calculations showed that all of the initial financial needs and resources will be used 20,000 € of equity of the bank and will be asked 80 000,00 € loan with 10% interest per year, 4-year period.

The company will need to spend for furniture and equipment, reconstruction of the premises, company equipment installation work, initial stocks of goods, rental of premises and reklamosi initial expenditure for the purpose


The analysis of the competitive environment and the situation in x entertainment market can be said that the company should be fairly quickly enter the market and wait for the consumer interest. x in providing similar services are not many competitors.

The establishment of the club will not be sufficient own funds, so it will be a loan with the Bank. From the bank will be asked 80 000,00 € loan with 10% interest per year, 4-year period.

The choice of the place and the club premises will attract more users.

As the Porto city and it weekdays fewer young people, the main users of the largest revenue can be expected on the weekends.

The risk assessment has demonstrated that there are many risk factors that could significantly affect business creation and development. But while it is possible to scale down factor arising

I hope this idea would be new because I include like all in one from pool to dance, bar, sport fans area and etc.




Join the Conversation