Management and cultural diversity

Cultural attitudes

Managing multinationals

You and your culture
1 Cultural attitudes
Multinational companies can attempt:

To use similar management methods in foreign subsidairies

To adapt thier methods to the local culture
Advantages of using similar management methods
You work in the same way as you did it yesterday.
To show your working way to all foreign countries
It is a chance to catch smb’s fancy to your culture


Disadvantages of using similar management methods
Your pruducts or services can be unacceptable to foreign countries people

You might not have any profit


Advantages of adapting their meethods
Opportunity to begin to know another society from within

To become aware of similarities and differences

Satisfying experience.
Disadvantages of adapting their methods
It involves certain responsibilities

You can changed from excitement and interest in the new culture to depression and fear of unknown

The occasional discomfort and extra effort

2 Managing multinationals
Cultural divide:

North America and North – West Europe

Sourthen Europe and South America and Asia
North America and North – West Europe principles
Management is based on analysis, rationality, logic and system
Status has to be achieved
The principle of pay-for-performance offter successfully motivates salespeople
Matrix management
Sourthen Europe and South America principles
Management is based on personal relations, intuition, emotion, sensitivity
Status is automatically accorded to the boss
Promotions are expected to come with age and experience
Matrix management doesn’t work well

3 You and your cu


What parts of our life does culture influence?

How does it influence?


Parts of our life, which influence culture

Attitude to work

Behaviour at work
Body language
Attitude to work
Culture influence our:
Ourselves evaluation
Looking at work
Importance of work
corporate culture
Corporate culture is the collective behaviour of people using:

Common corporate vision, goals, shared values, beliefs, habits, working language, systems, and symbols.

So corporate culture encompasses moral, social, and behavioral norms of organization based on the values, beliefs, attitudes, and priorities of its members.
In most companies of Lithuania is acceptable to:
Make eye contact with hierarchical superiors;

Disagree with superiors in meetings;

Socialize with superiors and/or subordinates.

And yet is not acceptable to:
Show that you are emotionally involved in your work;

Wear fairly casual clothes to work;

Make jokes in meetings;

Occasionally arrive late for woork or meetings.

Body language
Body language is a term for communication using body movements instead of, or in addition to, sounds, verbal language or other communication.

Communication consist of:
Examples Of Body Language
Examples Of Body Language
Examples Of Body Language
Examples Of Body Language
Going abroad
Know address of Lithuanian embassy;

Learn the main words of this language;

Know how get from airport to proper place;

Know the main things about culture, customs.

The main ideas
2 multinationals companies working ways:

adapt methods to the local culture

use similar methods in all su

Body language is important in management

Human behaviour can tell his/her nationality

Culture make influence to us and our work

Thank you for your attention


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