MASS MEDIA. Mass media ( that is the press, the radio and television ) play an important role in the life of society. They inform, educate and entertain people. They also influence the way people look at the world and make them change their views. Mass media mould public opinion. Millions of people in their spare time watch TV and read newspapers. Everybody can find there something interesting for him. On the radioone can hear music, plays, news and various discussions or commentaries of current events. Lot_s radio or TV games and films attract a large audience. Newspapers uses in different ways, but basically they are read. There is a lot of advertisment on mass media. Some of the TV and radio stations and newspapers are owned by different corporations. The owners can advertise whatever they choose. But it is hardly fair to say that mass media do not try to raise cultural level of the people or to develop their artistic taste. Mass media brings to millions of homes not only entertaiment and news but also cultural and educational programs. There are more then six TV channels and lot_s of radio stations and newspapers now in the Russian Federation.