“Bremena” SWOT analysisstrengths• Right products, quality and reliability. • Superior product performance vs competitors. • Better product life and durability. • Spare manufacturing capacity. • Have customer lists. • Direct delivery capability. • Product innovations ongoing. • Good administration’s relations • Products have required accreditations. • Management is committed and confident. weaknesses• Some of customer lists not tested. • Some gaps in wages • We would be a small player. • No direct marketing experience because of marketing specialist incompetence• Need more sales people. • Limited budget. • Don’t have a detailed plan for equipment improvement yet. • Delivery-staff need training. • Customer service staff need training. • Processes and systems, etc • Low knowledge in financial distribution projects.opportunities• Could develop new products. • Local competitors have poor heating products. • Users respond to new ideas. • Could extend to overseas. • New specialist applications. • Can surprise competitors.• Could seek better supply. threats• Legislation could impact. • Environmental effects would favour larger competitors. • Existing core business distribution risk. • Market demand very seasonal. • Could distract from core business. • Possible negative publicity.