Good morning. My name is … and here is my colleague …. We are the managers of the coca cola company and the main area that we intend to cover in this presentation is Coca Cola Company. .Today we won‘t take up more that 20 minutes of your time so won‘t waste time and let‘s get down to business. Our first point is to give some background information about Coca Cola history and heritage. Then we‘ll give you some facts about companies products and their changes over existence. We are sure you will be of particular interest to those products. And finally we will reveal the secret formula of coca cola company success. So I am pleased to be able to welcome you to our company.
1. The product that has given the world its best-known taste was born in Atlanta, Georgia, on 8 of May, in 1886. Dr. John Smith Pemberton, a local pharmacist, produced the syrup for Coca-Cola®, and carried a jug of the new product down the street to Jacobs’ Pharmacy, where it was sampled, pronounced “excellent” and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once called “Delicious and refreshing,” The famous trademark „coca cola“in his unique script was suggested by bookkeeper Frank Robinson.
Dr. Pemberton never realized the potential of the beverage he created. He gradually sold a part of his business to various partners and, just prior to his death in 1888. An Atlanta with the new great business acumen, Mr. Candler proceeded to buy additional rights and acquire complete control of coca cola.By 1892, Mr. Candler’s flair for merchandising had boosted sales of Coca-Cola syrup nearly tenfold. He soon liquidated his pharmaceutical business and focused his full attention on the soft drinkMr. Candler expanded advertising on Dr. Pemberton’s marketing efforts, distributing thousands of coupons for a complimentary glass of Coca-Cola. He promoted the product incessantly, distributing souvenir fans, calendars, clocks, urns and countless novelties, which presents the trademark. In 1895, three years after The Coca-Cola Company’s incorporation, Mr. Candler announced in his annual report to shareholders that “Coca-Cola is now drunk in every state and territory in the United States.”
1894 … A modest start for a bold idea. In a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage called Coca-Cola impressed the store’s owner, Joseph A. Biedenharn. He began bottling for Coca-Cola, using a common glass bottle called a Hutchinson. In 1916 the bottlers approved the unique contour bottle which is seen till our days. In 1919, The Coca-Cola Company was sold to Atlanta banker Ernest Woodruff and an investor group for $25 million.Robert Woodruff’s leadership through the years took the Coca-Cola business to unrivalled heights of commercial success. His company pioneered the innovative six-bottle carton, the metal open –top cooler and automatic fountain dispenser which becomes one of the industry’s most powerful merchandising tools.In 1920, a bottling company began operating in France as the first bottler of Coca-Cola on the European continent.At the outbreak of World War II, Coca-Cola was bottled in 44 countries, including those on both sides of the conflict. As the world emerged from a time of conflict, Coca-Cola emerged as a worldwide symbol of friendship.That is all I want to say about this point.
2. The next item in am agenda is coca cola products. In the first item we presented the main drink of Coca Cola Company. As you know this company specialize also in other kinds of fizzy drinks. Talking about drinks we would like to ask you: what other kinds of drinks, produced by coca cola you know?
The Company introduced new soft drinks to satisfy a widening spectrum of tastes so in nowadays you may see more than 400 brands…Bonaqua – BonAqua provides the pure taste of crystal water. Introduced in Austria in 1970 currently is marketed in 47 countries… and is very popular in East Europe.DIET COKE®/COCA-COLA LIGHT Diet Coke was born in 1982 and quickly became the No. 1 sugar-free drink in diet-conscious America. Known as Diet Coke, it’s now the No. 3 soft drink in the world.It’s the drink for people who want no calories, but plenty of taste. FANTA –A favourite drink in Europe since the 1940s. Fanta Orange represents about 70% of sales, but other citrus and fruit flavours have their own solid fan base.Consumers around the world, particularly teens, fondly associate Fanta with happiness and special times with friends and family… In 2001 fanta return of five flavours: orange, strawberry, pineapple melon and grape. Sprite-. Introduced in 1960, Sprite is the world’s leading lemon-lime flavoured soft drink. Sprite is sold in more than 190 countries and ranks as the No. 4 soft drink worldwide, with a strong appeal to young people.That wraps up that point.
3. More than a billion times everyday consumers choose our brands. Other companies just may guess what a secret formula of our success is. One thing we can say for sure our company are not based on a special business strategy. Over the last 120year our enterprise is based on heart and soul. While the world and our business will continue to change rapidly, respecting these ideals will continue to be essential to our long-term success. The reputation of The Coca-Cola Company is built on trust. Those who do business with us around the world know that our products represent the highest standards of quality, integrity, excellence,One of the most important steps to our success in integrity. This begins with insisting on absolute quality for every one of our products, and acting with a strong sense of accountability in everything we do.Next step is that we embrace our commitment to diversity in all its forms at The Coca-Cola Company as a core value. Diversity – of race, gender, sexual orientation, ideas, ways of living, cultures and business practices – provides the creativity and innovation essential to our economic well-being. .As we have expanded over the decades, our company has benefited from the various cultural insights and perspectives of the societies in which we do business. Much of our future success will depend on our ability to develop a worldwide team that is rich in its diversity of thinking, perspectives, backgrounds and culture. Coca-Cola is the world’s most inclusive brand, and Coca-Cola must also be the world’s most inclusive company. And we are going to hold this status for a long… that’s why we pay so much attention to advertising.!! Through the years, jingles and slogans have set the pace for Coca-Cola advertising. One of the world’s most famous advertising slogans, “The Pause That Refreshes, “, which shows in 1929… Since then coca company had a lot of still know slogans as: “Sign of Good Taste““Things Go Better with Coke““Coke Adds Life““Can’t Beat the Feeling” “Always Coca-Cola” Many more memorable slogans followed… Through the years, advertising for Coca-Cola has changed in many ways, but the message, like the trademark, has remained the same.
By way of conclusion The Coca-Cola Company exists to benefit and refresh everyone it touches. Our Company being the world’s leading manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands.With our experience, position and great ideas Coca-Cola Company continues to be the most leading company in the world. From the small beginning till our day’s customers are the reason the company exists for. So it‘s up to you weather you choose Coca Cola or not.