XXX – (firmos pav
2. MISSION STATEMENT 2
3. CORPORATE VALUES 4
4. BUSINESS OBJECTIVES AND MAJOR
5. KEY STRATEGIES 6
7. STRATEGY 12
Our Vision is to become the most leading company in
geographical area. We will earn this leadership position by providing
to our distributors and clients high-quality services, reasonably
prices and all time interesting night’s performance. Also our
vision is to create the only club of its kind, unique music, the
atmosphere, selected clients. The aim is to create a unique place
where clients can have fun with anyone who meets the requirements of
the club. This will allow us too reach a safe place to which the
clients will have confidence, and will always come when they have
What do we do the best?
Qualitative service to clients;
Interesting, nowhere seen surroundings;
Staff outfit image all halls style;
What needs can we satisfy for customers that competitors cannot
Different program, for example, competition among clients who drink
mostly and in the end of party the winner table gets free
invitations to come next time and have VIP sitting places;
Skilled staff which reacts
quick, is friendly, atttentive and helpful;
It will be two floors: first and second, thus, in each other –
different music and style;
Not only alcohol drinks but also milk cocktails and some deserts;
Only limited number of people because of not being crush;
Special room for smokers;
What kind of image do we want?
First floor will be like a hell and second one will let you feel
that you are in paradise;
In ‘‘hell’’ would be hard music, such like
rock, metal and so on. The hall would be dark with good light
In ‘‘paradise’’ the main music would be 80’s
and sometimes it would be included live music (for example, one time
in week). Surroundings would remind real paradise.
What do we want to be known for?
Our mission is to be leader, thus, we want to
achieve a good company’s name;
Club should be known because of the highest
One time client is not our aim;
The clients should connect the club with a
certain quality, the place to which they can always go and satisfy
What kind off customers do we want to have?
The target client is people
with well- paid salaries;
The client, for who quality is
the most important.
What personal needs do we want to satisfy?
Our work is our passion;
Satisfaction from customer satisfaction.
What is our philosophy, ethical and social responsibilities and
‘‘Ask clients what is important to
them. Ask employees what is important to them. Then do it!’’
At first our philosophy is go with needs of
clients. We do not want to take place wi
in an earlier draft we want to know the clients’ needs and
strive to meet them if possible. Of course, taking into account the
Ethical and social responsibilities and values:
Honesty observing the law;
Using inside information;
Supplier relations and purchasing;
Use of company assets;
Pricing, contracting, billing.
What value do we want to have to our customers, suppliers and
Commitment to quality;
Commitment to innovation;
Importance for honesty;
Duty to suppliers;
Duty to distributors;
Protecting the environment.
BUSINESS OBJECTIVES AND MAJOR GOALS
Where do we want to be in 5 years?
To restore primary money back;
To become the leader and the most known club not only in
geographical area but also in another geographical areas;
To create more entertainment which best satisfy clients needs;
To grow the business;
To find regular clients;
To find new clients;
Develop a permanent clientele;
Plan is quite real, thus
it’s credibility – 100%.
Given financial plan, which is very realistic and prepared with the
main details can be sure of the success of our venture. Our goal is
also flexible and adapt to market needs. One of the biggest
disadvantages is to finance projects with bank loan.
product quality standards:
All time restore program;
Non-smoking lets feel comfortable and satisfy yourself in good
Surroundings in which included furniture, toilets must be all time
Good security, it is good, wh
Our primary capital and long-term loan from bank. Although funding
from bank loans is associated with some risk, however, fully in the
implementation of the plan, this should not be an obstacle to the
implementation of the project. And hence the loan must be paid back
Performing additional market research to
stay in touch with customer needs
In the initial identification of potential
clients, we know that our club should meet the needs of all clients.
Of course, changes will implemented in following together with market
needs, changes tastes of clients, etc.
definitions and standards of how a company serves and listens to all
Company tries to do the best and every client’s opinion is very
important (it will be a nice visitor’s book, in which everyone
can write him comments).
internal and external communication standards
Internal communication standards:
Good salary lets employees work much more better;
Employees open –
(but it must be within limits) with director let reveal employees
reasons why they do not work very well.
Every year must be some party for employees, they should know, that
they are very necessary and important for company;
External communication standards:
in touch with clients;
Opening to the client;
to meet the needs of clients;
approach to client.
If our all goals will be
successfully, every year profitability should increase.
table– Forecast of results (page 9-10).
activity and operations
With such large investments have to reckon with
the costs. However, the costs as high or lower than the revenue from
business premises. You have to count the spending on servicing,
security, cleaning services, maintenance of local
supply, as well additional costs.
continuous improvement policy for reviewing and evaluating progress
The company will be refined as
due came to changes in the market. The Strategic business plan can be
changed under the influence of economic, social factors, and even
such as changes in clients’ tastes.
willingness from the owner(s) to make changes
One of the objectives of the
company is adapting to client needs, and these changes will be
introduced on a regular basis only when the need arises.
Employees to their tasks
will be prepared, and will be approached to do so with full
commitment. Preparing workers provide special training for the
profession, as well as workers pick the best fit for position.
that ensures enough cash flow and sales revenue to grow the company
FORECAST OF RESULTS
A plan to deal
with downturns should they occur
First of all, we must analyze the causes of demand, secondly
determine whether demand can be restimulated by new target, by
changing image, or by more effective communication. At last, our task
would be to reverse declining demand through creative remarketing.
administrative policies to enhance employees do their jobs
It is important how employee satisfy him job, thus it is done
regularly audit. If job is done perfectly, that employee is awarded
by premium. If no, he is sent to a training program to learn how to
Strengths & Weaknesses
attract the rich clients;
can find the kind of music for themselves;
Good relations with clients;
The permanent clients;
management can maximize the productivity of workers.
of the emergence of competition (very fast-growing industry);
of departing clients,
in the case of an incomplete needs;
may be higher than anticipated;
of maintaining the local are not so high in the small town;
of the local may not like to potential customers.
Opportunities & Threats
Only one local in that type;
Seasonal tourist destination;
near the centre
lack of people off-season;
locals in the city;
may have changes due to economic factors.
strategy of our local would be to attract customers with products
not offered in other local or enjoying a very strong position, such a
live music. Here we want to make sure enriching our club in
additional attractions (and what kind?). Actually cause the increase
of interest in our premises (at relatively low cost).
biggest advantage of this investment would be exceptional local in
music, climate, clients, design. We can say that this would be a
local for everyone, but still with his characteristic specificity
which will be attract solid circle of clients.
is the most important element of local, emphasising its
specificities and to give a unique character, which is why we want to
know what music is the most hearing and attracts most clients.
objective chosen by our company allows for a large profit, despite
the relatively specific clients. This is possible because of the fact
that the level of their income allows them to accept the inflated
prices, even if, in return for the services offered to them will show
a very high quality.
club will be
the ability to customize products to meet the needs of customers.
goals, contained in the business plan will contribute to the
priorities established in realization
investment. We can change the direction where the aims are not good
to customers. However, as previously mentioned the most important
will be open to changes, talk with individual client about the
changes that are needed for the premises, management, maintenance,
protection and maintaining the premises. We also consider changing
the nature of events organised by a club such that most suit the
most nuisance is to finance the investment from bank loan.
Uncertainty it is always the return on investment, however, prepared
a financial plan clearly provides that the investment will be
bring under consideration, increased popularity of clients after
opening the club due to interest a new place in a small town. What is
the advantage of a small town is that you can minimize spending on
advertising at its high efficiency.
A., Tokarski, M., Wójcik, J.,(2007); Jak
solidnie przygotować profesjonalny biznesplan,
P., Keller, K.,(2005); Marketing
Management, Prentice-Hall, Upper
Saddle River, New Jersey, 12 th Edition.